Fashion Mini Brief / Research

Our group has been given the brand All Saints and the publication Wallpaper.

We came across this whilst conducting the initial research into our publication. Sections of particular interest to us were the concept, audience profile, editorial summary and editorial content. This media pack can be found at: Wallpaper Media Pack

We had a look at our publication online and in print. There isn't a great deal of fashion based content in Wallpaper or perhaps it's more accurate to say that fashion isn't the publications primary focus. It's a very design focused publication featuring articles about architecture, design in general, art, travel (design based/architectural aspects of hotels in particular), cars, lifestyle, technology and of course fashion. The featured fashion articles all exhibit very high end, clean cut pieces. These are aimed at a rather dissimilar demographic to the one All Saints clothing appeals to. Here is a link to the online publication: Wallpaper

This is the All Saints website: All Saints

Here is a video for the AW12 campaign.

We decided looking for a fairly industrial, run down location would best suit our allocated brand. Additionally we considered how we might go about incorporating the All Saints logo featured below, into our shoot.

The shoot should be taking place during the week of the 4th - 10th of February. We've already found someone to model and do the make up for our shoot.